PRIVACY POLICY

Last Updated: July 13, 2026

Bike Maui, a DBA of Haleakala Bike Company Incorporated (“Bike Maui,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit www.bikemaui.com or interact with us through our website, booking platforms, contact forms, communications, tours, rentals, and related services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. This policy applies only to information collected by Bike Maui and does not replace the privacy policies of third-party services that you may access through our website.

Information We Collect

The information we collect depends on how you interact with Bike Maui.

Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Book a bike tour, vehicle tour, rental, private tour, or other activity
• Submit a contact or inquiry form
• Request information about a tour
• Reschedule or cancel a reservation
• Communicate with us by email, telephone, text message, or social media
• Complete a waiver or participant form
• Request transportation, hotel pickup, or cruise ship pickup
• Participate in a promotion, survey, contest, or special offer
• Apply for employment or inquire about a business relationship

The information you provide may include:

• First and last name
• Email address
• Telephone number
• Billing or mailing address
• Reservation and tour information
• Tour date and requested activity
• Hotel, resort, or cruise ship information
• Transportation and pickup information
• Names and details of other participants in your party
• Age, height, weight, equipment size, riding experience, or other information needed to determine eligibility, equipment fit, or safe participation
• Emergency contact information
• Special requests or accessibility information
• Communications, comments, questions, and customer-service records
• Payment and transaction information

Please provide personal information about another person only when you have permission to do so.

Payment Information

Online reservations and payments may be processed through third-party booking and payment providers, including FareHarbor or another provider selected by Bike Maui.

When you submit payment information through a third-party platform, that provider may collect your credit or debit card number, expiration date, security code, billing address, and related transaction information. Bike Maui generally receives confirmation of the payment and reservation but may not receive or retain your complete payment-card information.

Your use of a third-party booking or payment platform is also governed by that provider’s privacy policy and terms.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information about your browser, device, and use of the website. This information may include:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Device or online identifiers
• Approximate geographic location derived from an IP address
• Pages viewed and links selected
• Referring website or search engine
• Date, time, and duration of visits
• Reservations or services viewed
• Interactions with advertisements, videos, maps, social-media features, or embedded content
• Cookie identifiers and similar technical information

We may combine automatically collected information with information you provide directly.

Information From Other Sources

We may receive information from third parties, including:

• Online booking and payment providers
• Tour resellers and travel agencies
• Hotels, resorts, concierges, and cruise-related partners
• Advertising and analytics providers
• Social-media platforms
• Customer-service and communication providers
• Affiliated businesses
• Fraud-prevention and security providers
• Publicly available sources

How We Use Information

Bike Maui may use personal information to:

• Process, confirm, modify, and manage reservations
• Provide bike tours, rentals, transportation, and related services
• Verify participant eligibility and equipment requirements
• Process payments, refunds, deposits, and other transactions
• Communicate tour instructions, check-in information, safety notices, weather updates, schedule changes, and pickup details
• Respond to questions, comments, and customer-service requests
• Send reservation confirmations and transactional communications
• Maintain waivers, rental records, and participation documentation
• Personalize website content and customer experiences
• Analyze website traffic and understand how visitors use the website
• Improve our website, tours, equipment, and customer service
• Measure the effectiveness of marketing and advertising
• Send marketing communications when permitted by law
• Prevent fraud, spam, abuse, and security incidents
• Enforce our policies, agreements, and legal rights
• Maintain business and financial records
• Comply with tax, accounting, insurance, safety, and legal requirements
• Respond to lawful requests from courts, regulators, government agencies, or law enforcement
• Protect the safety, rights, and property of Bike Maui, our guests, our employees, and others
• Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

We may also use information for another purpose disclosed to you when the information is collected or with your consent.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, analytics tools, and similar technologies.
Cookies are small data files stored on a browser or device. They may be used to:

• Keep the website functioning properly
• Remember preferences
• Support reservation and booking features
• Understand website traffic and visitor activity
• Prevent fraud and improve security
• Measure advertising performance
• Deliver or personalize marketing
• Connect website activity with social-media services

Some cookies are necessary for the website to operate. Others may be used for analytics, functionality, or advertising.

You can control cookies through your browser settings and, when available, through the website’s cookie preference tool. Blocking certain cookies may prevent some website or booking features from working correctly.

Analytics and Advertising

We may use third-party analytics services, such as Google Analytics, to understand how visitors interact with our website. These services may collect IP addresses, device identifiers, browsing activity, referral information, and other usage information through cookies or similar technologies.

We may also use advertising services to measure campaigns, display advertisements, or reach people who have previously visited our website. Depending on the services used and applicable law, certain advertising-related disclosures may be considered “sharing” personal information for targeted or cross-context behavioral advertising.

You may be able to limit advertising cookies through our cookie preference tool, your browser settings, or the privacy controls offered by the applicable advertising provider.

How We Disclose Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Service Providers

We may disclose information to companies that help us operate our business, including:

• Booking and reservation providers
• Payment processors
• Website hosting providers
• Email and text-message providers
• Customer-relationship management platforms
• Analytics and advertising providers
• Cloud storage and software providers
• IT, cybersecurity, and fraud-prevention providers
• Waiver and document-management providers
• Accountants, insurers, consultants, and legal advisers

These companies may process information only as necessary to provide services to us, subject to their contracts and applicable law.

Tour and Travel Partners

When necessary to fulfill your reservation, we may disclose information to hotels, resorts, concierges, transportation providers, travel agents, resellers, activity partners, affiliated companies, or other businesses involved in providing your requested experience.

Affiliates

We may disclose information to businesses under common ownership or management with Bike Maui when necessary to provide services, coordinate reservations, respond to requests, or operate our business.

Legal and Safety Disclosures

We may disclose information when we believe disclosure is reasonably necessary to:

• Comply with a law, regulation, subpoena, court order, or legal process
• Respond to a government or law-enforcement request
• Investigate suspected fraud, misconduct, or illegal activity
• Enforce our contracts, waivers, and policies
• Protect the safety, rights, property, or security of Bike Maui or another person
• Establish, exercise, or defend a legal claim

Business Transactions

Personal information may be transferred as part of a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar business transaction. Any successor may continue to use the information in accordance with this Privacy Policy unless otherwise disclosed.

With Your Direction or Consent

We may disclose information to another party when you direct us to do so or provide consent.

Sale and Sharing of Personal Information

Bike Maui does not sell personal information to third parties in exchange for monetary payment.

Some analytics or advertising activities may be considered a “sale,” “sharing,” or use for targeted advertising under certain state privacy laws, even when no money is exchanged. Where required by applicable law, eligible users may request to opt out of these activities.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

Email and Text Communications

We may use your email address or telephone number to send reservation confirmations, payment information, check-in instructions, weather or scheduling notices, safety information, customer-service responses, and other communications relating to your transaction.

Where permitted, we may also send promotional emails or text messages if you have requested or consented to receive them.

You may unsubscribe from promotional emails by selecting the unsubscribe link contained in the message. You may opt out of promotional text messages by following the instructions in the message, such as replying “STOP.”

Opting out of promotional communications will not prevent us from sending necessary transactional or service-related communications regarding an existing reservation.

Mobile information will not be sold to third parties for their own marketing purposes. We may disclose information to vendors that help us deliver text messages, subject to appropriate use restrictions.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the services you requested
• Maintain reservation, waiver, transaction, and customer-service records
• Satisfy tax, accounting, insurance, safety, and legal requirements
• Resolve disputes
• Prevent fraud or misuse
• Enforce our agreements
• Protect our legal rights

Retention periods may vary based on the type of information, the nature of the relationship, and applicable legal requirements. We may retain anonymized or aggregated information that no longer identifies an individual.

Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, loss, misuse, or disclosure.

However, no website, electronic transmission, payment system, or storage system can be guaranteed to be completely secure. You should use caution when transmitting personal information online and contact us if you believe your information or reservation has been compromised.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request confirmation that we process your personal information
• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Obtain a portable copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of certain targeted advertising, sales, or sharing
• Limit certain uses of sensitive personal information
• Object to or restrict certain processing
• Appeal a decision regarding a privacy request
• Receive equal service and pricing without unlawful discrimination for exercising a privacy right

These rights are not absolute. We may retain or continue using information when permitted or required by law, including for completing transactions, maintaining records, preventing fraud, protecting safety, or exercising legal rights.

Submitting a Privacy Request

To submit a privacy request, contact us using the information provided at the end of this policy.

Please include:

• Your name
• Your email address or telephone number
• The nature of your request
• Information that will help us locate the relevant records

We may need to verify your identity before completing a request. An authorized agent may submit a request on your behalf where permitted by law, but we may require evidence of the agent’s authority and verification of your identity.

We will respond within the period required by applicable law.

Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to these signals, our website may not respond to every Do Not Track request.

You can manage tracking technologies through browser controls, cookie settings, and the opt-out tools offered by participating analytics or advertising providers.

Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 without legally valid parental consent.

Parents or legal guardians may provide information about a minor when making a reservation or determining whether the minor meets participation requirements. If you believe a child has provided personal information to us without appropriate permission, please contact us so we can review and delete the information where required.

Participation requirements, including minimum age, equipment fit, and guardian requirements, are governed by the applicable tour description, waiver, and safety policies.

Third-Party Websites and Embedded Services

Our website may contain links to or content from third-party websites, including booking platforms, payment processors, maps, social-media services, video providers, review websites, travel partners, and affiliated businesses.

Bike Maui does not control the privacy or security practices of independent third parties. When you visit or interact with a third-party service, that service’s privacy policy and terms will apply. We encourage you to review those policies before providing personal information.

The inclusion of a link does not necessarily indicate that Bike Maui endorses or controls the third party.

International Visitors

Bike Maui is located in the United States. If you visit our website or provide information from another country, your information may be transferred to, processed in, and stored in the United States or another country where our service providers operate.

Privacy and data-protection laws in those countries may differ from the laws in your country of residence. Where required, we will use appropriate safeguards for international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, vendors, business practices, or legal obligations.

When we make changes, we will revise the “Last Updated” date at the top of this page. Material changes may also be communicated through the website or another appropriate method.

Your continued use of our website after an updated policy is posted indicates your acknowledgment of the revised policy.

Contact Bike Maui

Questions, concerns, or privacy requests may be directed to:

Bike Maui
Haleakala Bike Company Incorporated
810 Haiku Road, Suite 120
Haiku, HI 96708
United States

Email: [email protected]
Telephone: (808) 575-9575
Website: www.bikemaui.com